COMMUNITY BUILDING THROUGH MUSIC

FireFlux wants to transform isolated creative nodes into an interconnected cultural web, improving their overall cultural and monetary value.

 

Music is one of the best cultural blenders and catalyzers, with this in mind, FireFlux wants to expand the social experience with culture at its core.

 

For that, we have decided to merge social media and music proposing a holistic, unified experience

DELIVERABLES

01

BRANDING

02

PERSONAS + JOURNEY MAP

03

WIREFRAMING

04

DESIGN

People

Are not fully satisfied with the music discovery process

Platforms

Lack transparency and accountability

Experience

Is fragmented and diminishes overall value

Solution

Use music as a connector creating long-lasting experiences that promote direct interaction and facilitate niche marketing

PROBLEM  DEFINITION

INITIAL RESEARCH

PERSONAS

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WIREFRAMES

First Click: is the usability clear enough?

The answer was positive and we decided to move on to the Hi-Fidelity prototyping. 

TEST 1: FIRST CLICK

HI-FI PROTOTYPE

TEST 2: NAVIGATION

FINAL VERSION

FINAL RESULTS

At the core of this approach was the holistic experience of the users, allowing them to improve their own perception and self-esteem: music is at the core of the social interaction as it is at the core of culture.

While we navigate mundane topics through music we create culture, releasing ourselves from the toxic culture of the silent selfie.

  • Instagram
  • Spotify
  • Twitter
  • Pinterest
  • LinkedIn
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